Veronique Richard earned her doctoral degree in sport science from the University of Montreal then went on to complete a postdoctoral fellowship in sport psychology at Florida State University. Her research focuses on the effects of creativity enhancement on motor performance and psychological adaptation.

She is currently having a rich and varied performance psychology practice primarily working as a mental performance consultant with different Canadian national teams athletes. As a Mental Performance Advisor for Cirque du Soleil, Veronique Richard supports artists to optimize their performance and ensure their well-being. Additionally, she is an associate researcher at the Montreal National Circus School working on several creativity projects.

Finally, building on her research and applied experiences, she has designed a program to stimulate creativity which combines movement improvisation, creative problem solving and collective ideation. With this program, she has helped organizations around the world to create their next practice.