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Calgary, AB, Canada


Hing, MSc

Professional Affiliations:

Owner, Elite Edge; Consultant, Canadian Sport Institute-Calgary



Alayne is dedicated to work with both individual athletes and teams to help them reach their peak performance with confidence. Her focus is on diversity, inclusion and equity through sport. Alayne’s professional development often centers around supporting marginalized communities (BIPOC, varying levels of socioeconomic status, LGBTQI2S+, persons living with disability, etc), and she is committed to continuing to both volunteer and work within diverse populations.

Alayne Hing founded Elite Edge in 2006 after graduating with an M.Sc. in Sport/Performance Psychology from the University of Edinburgh. Alayne is a Mental Performance Consultant who is a professional member of the Canadian Sport Psychology Association (CSPA), the Association for Applied Sport Psychology (AASP), and is the North American Representative for the European Network of Young Specialists in Sport Psychology (ENYSSP). Alayne is also currently affiliated with the Canadian Sport Institute-Calgary. 

Her clients include individual Olympians and national teams, various professional athletes, Speed Skating Canada, NHL, Cross Country Canada, Biathlon Canada, Bobsleigh Canada Skeleton, Climbing Escalade Canada, Canada Winter & Summer Games, PGA, and CIS athletes.


Additional Training:

Critical Incident Stress Management, Mental Health First Aid, Crisis Intervention, EMDR




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