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Calgary, AB, Canada


Ford, MA

Professional Affiliations:

Owner, Bell Lap Mental Performance Coaching



Perri Ford is a Mental Performance Consultant with the Canadian Sport Psychology Association (CSPA). She holds an MA in Sport Psychology and a BSci in Exercise Science. Perri is the owner of Bell Lap Mental Performance Coaching. She works with individual athletes competing in a variety of sports (equestrian, gymnastics, volleyball, hockey, track and field, rowing, etc.), and also runs customized workshops for corporate groups, athletes/parents in youth sport, and elite teams.

In addition to her work with private clients, Perri is also passionate about advocating for women and girls in sport. Her academic research and personal journey have lead to the development of a program that focuses on the diverse challenges and celebrations that come with being a female athlete. She works with the UofC Dinos development camps, and is a mentor for the GOAL (Girls Only Athlete & Leadership) program through Winsport. Perri draws on years of personal experience at the elite level in track and field, but also believes in the power of her clients' unique stories and experiences. She understands the intricacies of the physiological and psychological components of sport, and has a deep and lasting connection to the athlete experience.


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